LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

Jason Whitlock was among the first to slam LeBron James' latest Nike ad. The video, which first aired on Monday, was produced to promote the upcoming release of the Nike LeBron XXIII signature shoe.

Every rookie gets welcomed to the NBA a little differently, but part of the process of becoming a pro is dealing with the many tasks that come with being the newest member of a team. That includes ...

All eyes will be on LeBron James and his eldest son Bronny tonight. To capitalize on the hype, Nike and LeBron dropped a new ad where LeBron pulls a hazing prank on his rookie son by filling Bronny's ...

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Cunningham revealed the news to Kevin Durant in Boardroom's latest Cover Story, where the Pistons All-Star reflects on a ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...