For the first time in nearly a century, Lay’s “enters a new era” with a brand and packaging refresh designed to reach ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

F ounded in 1938, Lay’s is one of the leading potato chip brands in the world, with a wide range of international flavors and ...

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

The major snack brand has said it will remove artificial flavors and artificial sources from its core products by the end of 2025.

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

For the first time in nearly 100 years, beloved potato chip brand Lay's is unveiling a complete redesign—inside and out. The ...

Lay's revealed earlier in October that they will be rebranding what they are calling the "largest brand redesign in the in ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...