Chrysler, which was rescued from bankruptcy by American taxpayers in a $7 billion bailout, fired its U.S. ad agency (BBDO Detroit) and hired an Italian agency, Armando Testa to create a Lancia ...

Lancia has sadly lost most of its appeal, as they are no longer independent and thus, they cannot make the cars they like / want, and they have to make do with Fiat platforms and engines which ...

Once upon a time a Lancia could only be a Lancia. But that changed relatively recently in the marque's nearly 110-year history. A Lancia can now be a Chrysler that, deep down, is related to the ...

DETROIT -- Chrysler Group's Olivier Francois, CEO of the Chrysler vehicle brand, has tapped Armando Testa, his ad agency for Italian Lancia, to refashion a Lancia commercial for the U.S. market.

DETROIT (AdAge.com) -- Chrysler Group's new marketing chief is said to puff away in nonsmoking offices. He's not much for political correctness. And when it comes to advertising he likes to take risks ...

Lancia fans, get ready to dream again. Designer Christopher Giroux, known for his work at Ford, has reimagined the legendary Lancia Montecarlo to celebrate its 50th anniversary—and the result is pure ...

Chrysler Group's advertising has gotten a lot more attention and buzz since Frenchman Olivier Francois took the reins as chief marketing officer in 2009. Just consider some of the work launched under ...