The folks at Lego are keen on dominating the world, but they're very clever in the way they go about it. On Sunday night, TV viewers in the UK were gripped by a show of maximum import. It's called ...

There seems to be a little controversy over these German LEGO ads. The Making History campaign uses LEGO blocks to recreate historic moments. You have to admit that they are well done. But you see, a ...

Lego used to think that girls just like pink. The Harvard Business Review put this down to the company's management team, which largely consisted of people known as men. Suddenly, though, Lego seems ...

Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

Remember the stereotype-busting, heartwarming 1981 Lego ad featuring an adorable Lego-loving (gasp!) little girl? Well, her name is Rachel Giordano and she’s all grown up,working as a naturopathic ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

Created by the in-house team at Our Lego Agency, the spot continues the brand’s long running Rebuild the World campaign, and its focus on the importance of play and creativity. This shows up here in a ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Lego The first ...