It still surprises PC users and shocks longtime Mac users: the number of hard-to-remove branded stickers that ship on every notebook and PC on the market. Does anyone think this co-branding works in ...

“Intel Inside.” It’s been called one of the best campaigns to ever come out of Silicon Valley’s Mad Men, and it turned a relatively unknown maker of microprocessors into a $100 billion dollar company, ...

If your custom rig lacks an Intel CPU sticker, or you couldn't resist peeling it off your new Intel Alder Lake laptop, you could grab a replacement case badge for free. While the company has offered ...

Q: Thanks for explaining how to use the new-style Intel Inside sticker to find a laptop with the latest Intel chip. But what if I'm shopping online, where they usually don't show the sticker? A: ...

It is sometimes interesting what people get excited about, and the Apple loyalists evidently got really excited about a question, which some thought I had asked, surrounding why there is no “Intel ...

Intel has unveiled its new logo, doing away with the lowered “e” and adding an oval swirl. (Also, the “Intel inside” line is being ditched in favor of “Leap ahead.”) In looking for reactions to this ...

Following the brief Apple Event last week where Steve Jobs rolled out new iMacs, iLife and iWork, the entire executive committee took a rare press conference. Though the attendant press peppered Steve ...

Admittedly, I have absolutely no idea why Intel has launched this promotion and can only presume it’s something to do with laptop reconditioning more than anything else. Admittedly, it might be ...

Branding campaigns by the likes of Intel and Microsoft mean that desktops and laptops come to us stickered over. Now Dell has reason to complain.