Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Marketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others’ objectives or taking into consideration each others’ strategies.

Sales and Marketing have essentially behaved as autonomous functions, but in the last few years, there’s been increasing pressure for them to work together to accelerate revenue growth. There ...

There has been much talk about the aligning of sales and marketing in B2B. But the two sides are hardly in lockstep, judging by The State Of Marketing And Sales Alignment 2022, a study from ...

BELMAR, N.J., Aug. 8, 2025 /PRNewswire/ -- Semgeeks, the award-winning digital agency recognized for helping brands grow through strategy and innovation, has officially rebranded as dblspc (pronounced ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...

Following the CIM report at the end of the 2011, everyone has started talking about the business benefits of sales and marketing taking a more joined up approach. In theory it sounds obvious that ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--QAD DynaSys, a leading provider of digital supply chain planning solutions, announced today that Sinclair Pharma, a pure play aesthetics company and fully-owned ...

In order to better understand the issues and potential strategy behind sales and marketing integration, we reached out to financial services marketing expert and founding Institute member, Dan ...