In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

On the Dec. 5 episode of my Lykken on Lending podcast, we had the opportunity to discuss marketing strategy with Brent Emler of Velma. One of the most interesting things in our conversation was the ...

During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and maximizing your profits. A marketing strategy looks at all of ...

The only expression more irritating than "we need it yesterday" is "ready, fire—aim!" In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

Massimo began his career in new media in 1995. Three years later, he founded the company and is recognized as one of the most important internet entrepreneurs in Italy. He was Technical Internet ...

What’s all the buzz with Big Data? Is it a game changer in the marketing field? It is not a guaranteed game changer but the potential is there. It is a raw material that needs to be refined and get ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

DAYTON, Ohio--(BUSINESS WIRE)--One10 LLC, a trailblazing leader in performance improvement, is excited to announce the appointment of Ami DeWille as the new Vice President of Integrated Marketing. Ami ...