Nancy Friedman is vice president of advertising for Visa USA. Her keynote this morning at Ad:Tech 2003 touched on how the Visa brand got so strong, how the company keeps its brand relevant, and how ...

Jordan Brand, a division of NIKE, launches ‘Become Legendary,’ a fully integrated brand marketing campaign that pays respect to the legacy of Michael Jordan and his brand. In its second year as the ...

On April 15th, the Brand Activation Association announced the winners of their annual Reggie Awards that date back to 1983, for the best-integrated marketing programs of the year. Reggie stands for ...

YouTube has hired longtime marketing executive Tom Blessington as Vice President, Brand, Media & Experiences, where he will oversee the online video giant’s brand strategy and integrated marketing ...

LOS ANGELES, Dec. 13, 2023 /PRNewswire/ -- ANACHEL, a leading integrated and solutions-driven brand marketing and communications firm, announced today that Hunter Ruetz has been named director of ...

NEW YORK - Interpublic Group (NYSE: IPG) has unveiled Interact, a new platform designed to orchestrate comprehensive brand marketing and drive business outcomes. Interact serves as the company's core ...

The Lede Company has acquired Element Brand Group, the Los Angeles and New York-based brand partnerships and integrated marketing agency. Heather Leeds Greenfield, founder of Element Brand Group, will ...

Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to ...

BOSTON--(BUSINESS WIRE)--Integrated Partners (“Integrated”), a national financial planning and registered investment advisory (RIA) firm with more than $20 billion in assets under advisement (AUA), ...

The Lede Company has acquired Element Brand Group, the Los Angeles and New York-based brand partnerships and integrated marketing agency. Heather Leeds Greenfield, founder of Element Brand Group, will ...