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Tim Cook says Apple to hike prices amid memory chip shortage

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Overview
 · 4m
Apple To Raise Prices Due To Memory Chip Shortage, CEO Cook Tells WSJ
June 17 (Reuters) - Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.

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ET CIO · 43m
Apple to raise prices due to memory chip shortage
NewsX · 6h
Why iPhone Prices Could Rise As Apple Plans Price Hike Amid Memory Chip Shortage
 · 1h
Apple to raise prices as AI boom pushes up chip costs
Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant's boss has said.

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 · 7h
Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
 · 8h
Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says
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DDR4 and GDDR6 memory prices to increase by up to 43% in the coming months

When it comes to DDR4 and mobile LPDDR4X memory, the reason for the sharp increase in pricing is that these products are nearing the end of their life cycle (EOL) as companies transition to next-generation DDR5 technology. This means that the continued ...
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Memory cost explosion won't hurt Apple too badly in Q2, may sting in Q3

Tim Cook says that the rising cost of RAM and Flash that the industry is facing has not yet affected Apple, but he expects it to be an increasing issue in this quarter, and worse yet in the third fiscal quarter of 2026. During Apple's latest earnings call ...
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