NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...
SupplyChain v1.1 advances meaningful update to help advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain; For Public Comment Until ...
The proposed update would help media buyers better understand how bid requests are created and routed across programmatic ...
For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...
NEW YORK, Feb. 26, 2026 /PRNewswire/ -- The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven ...
In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new ...
Marketer spending on third-party audience data increased 8.1% year-on-year to $13.3 billion in 2021, double the rate increase recorded the year prior, according to findings shared in the fifth annual ...
NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Advertisers facing a shifting economy are sharpening their focus. That's what was revealed in IAB's 2025 Outlook Study September Update: A Snapshot of the ...
The Interactive Advertising Bureau (IAB) has expanded its general membership to advertising and media agencies, according to an announcement. The move bumps the segment up from associate member status ...
The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...
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