Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

To effectively run Facebook ads that generate leads, it’s critical to target a well-defined niche audience. You may be inclined to think that the broader your Facebook ads audience is, the more leads ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

When we say “ad targeting,” the first thing we think of is targeting individual consumers. But ad targeting works for the B2B industry as well. Did you know you can target local businesses with ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...