Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

In the ever-evolving world of health and wellness, businesses are continuously challenged to differentiate themselves in a crowded market. One innovative solution that has been steadily gaining ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Private-label brands are tapping into viral TikTok moments to resonate with Gen Z consumers, as many of these shoppers are willing to switch brands, Ansie Collier, global director of innovation at MMR ...

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