A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

As a contractor, you know concrete is a perishable product. As such, taking the time to plan out your concrete pour is critical to your success on the jobsite. Here are a few tips you should consider ...