On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

The chip brand is building unto its story rather than stripping it to parts.

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

The most popular potato chip in the world has a new farm-to-table brand to distance itself from ultra-processed food. Lay’s ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

The major snack brand has said it will remove artificial flavors and artificial sources from its core products by the end of ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

The chip brand is changing up its recipe to remove artificial ingredients and add in more natural oils. This comes as ...