As competition for direct bookings grows, hotels must balance OTA visibility with a seamless direct booking experience.

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Lighthouse, the AI commercial operating system for the travel and hospitality industry, today announced the launch of The Hotels Network app, the first direct booking app for hotels available inside ...

Aven, the former Sabre hospitality business, is taking direct aim at a core hotel tech problem: how much legacy infrastructure can still support modern direct booking. Its new booking engine shows ...

Accel-KKR is backing a new software business striving to make hotel direct booking more personalized. The private equity firm is financing a merger of Pegasus and Travel Tripper, both ...

The Montreal-based booking platform will now offer standalone hotel deals, flights, and vacation packages for additional ...

Accor, a world-leading hospitality group, and H World Group, one of the world’s largest hotel groups, today announced a new ...

Aven Hospitality and h2c research explores how AI-powered search and conversational booking are reshaping hotel discovery and ...