You are driving on a highway, trying to recall the items you need to grab at the grocery store. Milk, eggs, tomatoes … what was the last one? Suddenly, as you focus on the list, you realize you've ...

We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study by a team of New York University researchers. Their findings cast doubt ...

Chances are Dan Simons is the only University of Illinois researcher with his own gorilla suit, for professional purposes anyway. Simons, a psychology professor in the UI's Beckman Institute, studies ...