Sometimes you may feel like trying something new in terms of a promotional campaign for your brand-new product. Guerilla marketing may help you if you are courageous enough. Guerilla marketing is the ...

Jay Conrad Levinson coined the term “guerrilla marketing” in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional methods, such as ...

Student housing is unique within the industry, with its cycle starting with the pre-lease season in November, and vacancies abounding when summer arrives. The Cardinal Group faced an interesting ...

The concept of guerrilla marketing has become wrongly synonymous over the years with large companies orchestrating big stunts and putting videos online with the hopes that they’ll go viral. That’s ...

Wonderbra have taken guerilla marketing tactics to the extreme by launching a sexy advert on YouTube paying homage to a Cadbury's campaign - of a gorilla drummer. And already the sexy spoof ad, which ...

What: Many small-business owners do not have enough money to promote themselves effectively. If budget is an issue, some proven nontraditional marketing methods such as guerilla marketing can help get ...