In line with that, Google TV is receiving ads with QR codes that you can scan from your phone. Google is rolling out ads with QR codes on Google TV.

Google TV ads now show gigantic QR codes that occupy a significant portion of the screen. Scanning an ad’s QR code with your smartphone redirects you to the advertiser’s chosen website.

Projectivy Launcher will replace the default look of Google TV and Android TV, removing ads and promos, and giving you full control over the interface. Here's how to set it up.

The fact that these ads are now on what was once an ad-free section of Google TV shows that ads are here to stay and we're likely to see more of them infiltrating more devices soon. It's just a ...