James Nicholas is an equipment free agent and explained why he chose that path as well as what his alternative options are ...

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations GolfRoots co-founders Ben Stromberg (left) and Jake Hoffman ...

The racing giant unveils McLaren Golf, blending Formula 1 engineering with club design ahead of its April 29 debut.

True Temper is known for being the No. 1 shaft on Tour week in and week out, but now they're making a golf club grip? Let's find out why. The post Connection at the Core: True Temper’s bold leap with ...

ORLANDO, Fla. – Launch monitors revolutionized our understanding of the golf swing by measuring things that were once unmeasurable, replacing guesswork with objective analysis. That’s why those ...

When Bryson DeChambeau and LA Golf first announced their partnership in 2018, the message was clear: This wasn’t a typical tour player deal. LA Golf founder Reed Dickens described DeChambeau as "an ...

In my role as a Master Fitter with True Spec Golf, I am ostensibly dialing in golf equipment to individual characteristics. As you can imagine, fitting sessions often turn into much more than that. It ...

The world of golf is going through a rapid change at the moment. Recently, LIV Golf announced a massive shift in its format, adopting the traditional 72-hole format, and the league has also managed to ...

Even in a normal winter, Colorado has bursts of spring-like conditions. Those six inches of snow that fall on a Monday can be gone by the weekend if conditions are right and you have southern exposure ...

Bryson DeChambeau is at the forefront of advancing golf technology. As many players, including Tiger Woods and Rory McIlroy, ...