Build a model that money can't buy.

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

Lego has previously run events that allowed visitors to walk away from participating stores with a brand-new Lego item, often without spending a dime. The latest in this series is taking place in ...

LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.

Lego sets make popular gifts all year round, but now is the time when they're some of the most in-demand items you can get. They make great gifts for anyone who you know loves these little building ...