The fashion industry also understands how small variations (a colorway, a trim, a brand mark) can radically change perception, which mirrors how players assign value to cosmetic changes. More ...

When it comes to video game design, there are very few people with more experience than Will Wright. In the industry for more than three decades, Wright played a pivotal role in the creation of the ...

Iowa State University is diving into the gaming industry, the first state university to do so. The school's new Bachelor of Science in Game Design was approved by the Iowa Board of Regents on Sept. 19 ...

Videogames are a complex medium with rich narrative potential across traditional and emergent storytelling forms. They exist in a dynamic industry with interoperable teams. Narrative design sits at ...

The LEGO Game Boy set immediately sparked my interest when it was first announced. It combines two of my very favorite things: LEGO and video games. By every metric we have at IGN, it’s been an ...

Games can entertain, educate, explain, and capture the imagination, and game design today abounds with exciting opportunities for creative innovation and applications in different fields. Pratt ...