There’s a fine line between humour and insensitivity. Flipkart’s new campaign, with its nod to the hit movie 3 Idiots, has crossed it. The brand’s latest commercial, intended to promote ‘Flipkart ...
Ecommerce giant Flipkart has unveiled a new feature for sellers on its platform called ‘Advertise Now, Pay Later’ (ANPL), which allows them to run campaigns without any upfront payment. This comes at ...
Tech giants Google, Meta, Amazon, and Flipkart generated more than Rs 60,000 crore in advertising revenue for FY24, ...
Flipkart claims IRIS will enable homegrown D2C and new-age brands to better understand consumer behaviour on the marketplace The ecommerce giant also claims data from IRIS would enable brands to more ...
Bollywood stars Amitabh Bachchan, Alia Bhatt, Mahesh Bhatt and Farah Khan, among others, came together for a star-studded advertisement for e-commerce platform Flipkart. The new campaign has given ...