Just how much value does Ferrari's logo add to a product? Hasselblad's latest announcement seems to answer that and we're not sure if it reflects well on either brand. The EUR13,995 (US$18,531) ...

Several studies have been made over the years, reportedly proving that Ferrari is one of the most powerful brands in the world in terms of recognition and significance. It’s right up there with Apple, ...

Italian luxury carmaker Ferrari has lost a branding dispute in Malaysia after the High Court ruled that a local energy drink company’s logo featuring rearing horses was not confusingly similar to ...

Ferrari will run its original prancing horse emblem on its Formula One cars at this weekend's Austrian Grand Prix to mark 90 years since it first appeared on a Scuderia Ferrari racing car. The famous ...

There was plenty of talk about the new Mission Winnow green logo on the Ferrari SF21 – and according to the sponsor, that was the point. The Scuderia’s title sponsor, which has featured on the livery ...

Ferrari announced it will be celebrating its 75th anniversary throughout 2022, by unveiling a special logo and publishing a video featuring many of its employees. The logo was created for the 75 years ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.

Ferrari and Red Bull have decided on some cosmetic surgery as both revealed new logos ahead of the 2018 season. The Scuderia's logos in the past have been heavily influenced by their long-time partner ...

Ferrari has likely sent cynics--and close observers of Formula One in general--into fits of laughter after issuing a statement on its official Web site that categorically denies any correlation ...

Viknesh Vijayenthiran April 23, 2014 Comment Now! Ferrari used this week’s 2014 Beijing Auto Show to reveal a new logo marking the Chinese year of the horse. The logo takes the shape of a traditional ...