According to some scholars, the origin of the Ferrari logo dates back to 1692, when identical patterns were discovered on a military banner for the Duke of Savoy. Ferrari, however, has its unique ...

Add The Drive (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results Enzo ...

If there's one brand that loves its heritage and history, it's Ferrari. It has always been in the same factory, making cars of the same color, with the same V12 engine configuration obsession, and the ...

There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse as their logo boils down to their individual histories, not branding strategy. Even ...

Ferrari stands as one of the world's most celebrated luxury car brands, with its legendary prancing horse emblem frequently associated with affluence and success. Emblazoned on his aircraft's side was ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.

Some see the Luce as a necessary response to a changing automotive world. Others see it as the moment Ferrari stopped being ...

Ferrari have finally proceeded to changing their Formula One logo, as a result of the controversy regarding their current one. As reported by several media earlier this year, there were some concerns ...

Ferrari on Thursday revealed a new logo for the 2011 Formula One season. The new logo will replace the barcode Ferrari had used for the last several years, until controversy broke out earlier this ...