Creative Bloq on MSN

Why the Ferrari Luce is so controversial, and how the car brand should respond

Four branding experts reveal where the iconic carmaker went wrong. It comes down to two words.
CarBuzz on MSN

Ferrari says wheels falling off could make cars safer

Sometimes safety goes against everything we thought we knew.

Is the Ferrari Luce’s Design Really That Bad? 3 Italian Auto Experts Weigh In

The first electric Ferrari is already this year’s most divisive car. We asked three Italian auto industry professionals to explain where the EV’s design makes sense, and where it doesn’t add up.
Motorious on MSN

Ferrari FX-100 name sparks speculation about future halo supercar

Ferrari’s rumored FX-100 could signal a track-focused flagship tied to the brand’s racing heritage and upcoming centennial ...

Ferrari's first electric car divides opinion and wipes billions off its market value

Ferrari (NYSE:RACE) has spent decades cultivating an image built on scarcity, sound and speed. The Luce, its first fully ...

Ferrari’s Luce got savaged, and Lamborghini’s CEO couldn’t resist

After reading the room, Lamborghini killed its EVs while Ferrari plowed ahead ...

Ferrari’s new $640K electric car already a massive fail — and looks just like a $30K Nissan: ‘Monstrosity’

Critics have compared the design to much-cheaper rides and bashed the brand for using tech to replicate the iconic engine ...
CNET

Ferrari's First EV Gets Pope Leo's Blessing, but Everyone Else Hates It

The public is polarized over Ferrari's first-ever electric vehicle, Luce, which got a design transformation with the help of ...