Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

The same thing happens with brand logos. What once signaled exclusivity now feels more like a loud shout for attention. It’s ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

After 65 years, a Palm Beach fashion mainstay's logo is getting a refresh. The Lilly Pulitzer logo update kicks off a refresh for the brand to mark its 65th anniversary, with the new logo rolling out ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

An in-depth look at the luxury fashion debate, analyzing brand overexposure and whether it is redefining fashion exclusivity.

Fashion in 2026 sits at a critical crossroads. On the one hand, consumers still seek joy, identity and standout style.

To receive the Vogue Business newsletter, sign up here. Gala Marija Vrbanic, co-founder and CEO of Tribute Brand, started her career designing physical fashion. But, recognising the industry’s ...

For months, the singer and his wife, Hailey Bieber, have been teasing the new fashion brand. Now, it's finally here Mike Coppola/Getty; SKYLRK Justin Bieber launched a new fashion brand named SKYLRK ...

Tiger Woods may no longer be wearing the Swoosh on the golf course, but he’ll still be in “Sun Day Red.” At an event Monday evening near Riviera Country Club in Los Angeles, where Woods will make his ...