In their most recent earnings calls, a number of publicly listed fashion and beauty companies indicated that they’re ready to start spending to various degrees on marketing again, having pressed pause ...

It’s no secret that advertising plummeted during shutdown as some companies significantly reduced marketing budgets due to the pandemic — and fashion and beauty brands were no exception. After all, ...

Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

The foundation of the new guidelines are information and science, primarily tackling misinformation and greenwashing. Because sustainability has become a selling point for fashion brands, the UN says ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

Fashion and advertising share DNA: they both shape culture, signal belonging, and seduce with ideas. But fashion has mastered reinvention and cultural relevance in ways advertising needs to learn from ...

Fast fashion is being called out for empty promises, profiteering off consumer appetite for sustainable choices and for poor and misleading communications around “green” efforts. To set that in ...

It isn't enough just to sell clothes by putting your best designs on beautiful bodies. If that's all you did, your designs would get lost in the crowd. You have to find a presentation that pops. You ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Design by Madison Grosvenor. Buy this photo. At some point, we have to ask ourselves: Is liking ...