Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital transformation is impacting every industry, and the automotive industry is no ...

Brand loyalty has an influence on consumer behavior, so it is important for small businesses to build brands that can compete with the major branded products on retail shelves. You will find many ...

If you believe in karma, you're more likely to have higher expectations, according to a new study. If you believe in karma, you're more likely to have higher expectations, according to a new study in ...

NEW YORK, NY--(Marketwired - Oct 22, 2014) - SmartMetric, Inc. (OTCQB: SMME) -- According to a new survey nearly half of cardholders are vowing to avoid using plastic this holiday season, with 48 ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

Shammi Agarwal, Managing Director of the Pansari Group. The marketing of the FMCG products that customers use heavily relies on consumer behaviour, which is influenced by several factors. Customers’ ...

A company dumps toxic chemicals into a river to save money. Around the same time, a major storm strikes and causes damage to that same company. Is it just a coincidence? According to new research from ...

Air travel intelligence company OAG recently surveyed 2,000 North American travelers to determine which factors affect airline customers’ loyalty and booking choices. The results, outlined in its ...