The History of Advertising Trust charts the campaigns that reflect moments of social change.

United’s World Cup ad strategy made it possible: Buy the white space early, and let social listening do the rest. Since the ...

This year’s Super Bowl will again see a plethora of celebrities in the ads, ranging from Tom Brady to Cardi B to Scarlett Johansson. While there are some rules of thumb for effective celebrity ...

Henry Ford and the Ford Motor Company have not only revolutionized the automotive industry but also helped shape the American economy over the last 120+ years. Ford is one of the largest manufacturers ...

Every year, millions of viewers eagerly tune in to the Super Bowl, not just for the football, halftime show, or to watch Taylor Swift, but also for my favorite part: the commercials. Super Bowl ...

Listen, whether you’re a pigskin-loving, team-colors-face-painting, $10,000-ticket-buying super-fan of America's, uh, other favorite pastime, or simply a casual observer who’s just here for the suds ...

Super Bowl LX has come and gone, and the commercials gave us something to watch while the Seattle Seahawks mauled the New England Patriots. There have been some iconic Super Bowl commercials ...

There are many old-school candy commercials that are truly unforgettable and continue to work to make us crave their candy. It was the jingle, the storyline, the message of the commercial itself, or a ...

As we get closer to Super Bowl LVIII on Sunday, the anticipation for the game grows. As Americans prep for their viewing parties, we look forward not only to watching the Big Game, but also to the ...