In 1981, Essie Weingarten packed a suitcase full of nail polish and booked a flight to Las Vegas. She peddled her 12-piece polish collection door to door, or rather hotel salon to hotel salon, showing ...
A fresh manicure can take your mood from zero to 100, but the latest nail polish colors from Essie will make you feel like a straight-up princess. The brand is releasing six new Gel Couture shades ...
Essie’s new "Cheeky Luxury" campaign captures the storied brand’s unique position that straddles accessibility and prestige, ...
As the importance of virtual try-on continues to grow with the rise of e-commerce, nail brand Essie has partnered with ModiFace to create Essie on-hand, a virtual try-on salon that lets users test ...
A model holds Essie nail polish bottles during NYFW. Everyone has a favorite Essie shade. When clean-girl nails reigned supreme across FYPs and Instagram feeds, the question wasn’t whether or not to ...
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