As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers are ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an ...

In a volatile market, it can be a good idea to remind ourselves (and our colleagues) that there’s a strong business case for ESG and sustainability. Last week, The Guardian launched the "89 Percent ...

The consulting firm is already developing highly personalized content and it’s now thinking about how it can take its marketing strategy to the next stage. EY is using a broad range of Adobe services ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Faced with a “perfect storm” of factors contributing to plummeting enrollment, the Des Moines school district a few years ago decided to do something new: hire a marketing firm to devise a campaign ...

How did your upbringing affect your career? I was born in Nigeria. My parents have five children and I am the second daughter. In our culture, people really hope to get a boy. When I was born, not ...