The "lipstick effect" — a theory that people buy small treats when they can't afford big purchases — could be happening right now as consumers face economic uncertainty, according to experts.

Lipstick Effect: The Lipstick Effect is an economic and psychological idea that explains why people keep buying small luxury items, like lipstick, perfume, or fancy coffee, even during financial ...

A softer labor market and a K-shaped economy mean that, despite the stock market's thriving performance, many consumers are starting the new year cautious and price-sensitive. But economic stress can ...

When economic times are tough, you’d think that one of the first expenses women would cut would be makeup. After all, a tube of lipstick isn’t necessary for survival. Or is it? While it’s a sad fact ...