John Rood, a former longtime exec at Disney and Warner Bros, is joining consulting and research firm Magid as Chief Brand & Communications Officer. Reporting directly to CEO Brent Magid, Rood will ...

When you think of the longest-running sponsorship deals, Rolex's 46-year partnership with Wimbledon springs to mind — as does Gatorade which became the official drink of the NFL in 1983. Theme park ...

EXCLUSIVE: As Disneyland heads into its 70 th anniversary and Walt Disney Studios readies for the summer box office season with Thunderbolts* opening on Friday, Disney Experiences Chairman Josh ...

Disney announced six in-show brand integrations as part of the debut of “Project Runway” on Disney platforms today (July 31), according to details shared with Marketing Dive. Four new brand partners — ...

Following the announcement by Disney CEO Bob Iger last week about the pending full integration of Hulu into Disney+, the company has reorganized — and consolidated — its marketing operation with new ...