An effective marketing plan includes identifying and describing ways to generate leads that you convert into customers over time. Finding ways to make your lead generator work automatically while you ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

How are you going to get from (a) where you are now to (b) your goals? A marketing plan is the vehicle that gets from here to there. It is an outline of how your efforts are working together to reach ...

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

Developing a solid marketing plan and implementing it consistently over the long run is the key for those who desire success in any sales profession. In this article, we will outline the components of ...

Opinions expressed by Entrepreneur contributors are their own. Essentially every company, from the smallest startup to the largest multinational corporation, is revenue dependent. Revenue is the ...

Thad is a well-known, increasingly desired, highly valued, proven narrator, bringing with him the unique ability to convert your profit-based story into a positive results orientated marketing ...

The tourism industry lives in a dynamic environment dependent on economic conditions, climate, political conditions and local issues. The tourism industry lives in a dynamic environment. Tourism is ...

As a marketer, you may be tasked with the creation of a marketing plan for your company or client. While there are many ways to go about developing such a strategy, knowing how to make it effective ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...