It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? To find out, Adobe Express surveyed 285 ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The world of logo design is constantly growing, fluctuating, pioneering—and sometimes, apparently, developing a mind of its own. Yes, artificial intelligence has been a factor in graphic design for ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

The emblem for Facebook’s new parent company is built for the metaverse, even if it disappoints in the real world. By Gray Beltran When Mark Zuckerberg announced last month that Facebook was changing ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

No, design pros aren’t taking Airbnb’s new logo as hard as you are. Immediately after Airbnb unveiled its new logo mark on Wednesday, the company was hit with heavy criticism for its suggestive shape ...