The sleepwear industry has experienced remarkable growth in recent years, driven by consumers’ increasing focus on self-care, comfort, and quality rest. What was once considered a purely functional ...

Design trends move faster than internal alignment. One day your team is into ultra-minimalism, the next it’s skeuomorphic ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Branding, at its core, is one of the most pivotal parts in ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

How do you find that breakthrough moment and then maintain the momentum? Three industry leaders share their tips for building a great brand. Starting your brand is the easy part; then comes the ...

The following guidelines are specifically for university units. If you are a student group, please refer to the student group logo section and Student Association guidelines. Since the spirit mark is ...

Have you ever felt the difference in energy once you enter a new room? If yes, you are a high-energy person. Everything is energy, and giving that energy direction is called design. Similarly, if you ...

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand, which ...