Marketing your products or services was once easier in many ways — you relied on word of mouth, sold door to door, or used a catalog. However, this also meant your reach was limited. Today, although ...

Opinions expressed by Entrepreneur contributors are their own. No matter what industry your business operates in, there is competition to outperform and ever-evolving trends to keep up with. You must ...

The concept of marketing has evolved continuously over the years. The definition of the term 'product' isn't as simple as it used to be. The traditional marketing mix has been extended and refined ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

When we think of marketing, we often think of Marketing's efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...