Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

The Ford F-150 Lightning and the Tesla Cybertruck are the two best-selling electric pickup trucks in the U.S. and emotions ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Up until now you’ve heard a lot of hyperbolic rhetoric about the 2024 Tesla Cybertruck, some of which masqueraded as independent opinion. But Elon Musk & Co. have tightly controlled the narrative, ...

The Ford F-150 Lightning, Ford’s electric pickup truck, has been met with lukewarm sales and market reception, despite high ...

The electric version of the US's best-selling pickup made waves when it debuted in 2022, but its days could be numbered, the WSJ reports. Here's what may happen if it bites the dust.

Electric pickups are seeing rapid depreciation. That's bad news for early adopters, but it could be great news for you.

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The ...

Ford Motor Co. is considering scrapping the Dearborn-assembled all-electric F-150 Lightning pickup truck in a move that could ...

Tesla’s Cybertruck makes headlines again — this time for an off‑road light bar that can detach and become a road hazard — ...