What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

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New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

McDonald’s CEO Chris Kempczinski put it bluntly on the Q1 2026 earnings call. The consumer environment is “certainly not improving, and it may be getting a little bit worse.” Higher-income guests are ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Kroger expanded its rewards program to allow members to redeem points for money off grocery purchases both in-store and ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Atul Sabharwal is a founder and CEO of Snipp, a leading AI-powered value-added SaaS company in the global loyalty and ...

ULTA is using AI and loyalty data to personalize shopping, deepen customer engagement and strengthen its digital experience.

Designed to deliver meaningful rewards and flexible redemption options that compliment customers everyday lifestyle and ...