Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

At the dawn of television, brands were the benefactors of magic. Suddenly, there appeared this box in your house, and when you turned it on, you could see and hear another human being in your living ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

State Farm “Stop Living on a Prayer” commercial, Courtesy of State Farm “Halfway There” insurance only puts in half the effort, and they demonstrate that by singing a hilarious parody of Bon Jovi’s ...