The name was selected by fan voting. — -- The new shade of blue that will soon be populating Crayola boxes everywhere has a name: Bluetiful. Crayola made the announcement today after a ...

As America's iconic crayon manufacturer Crayola braces for another highly profitable back-to-school season, kids around the world prepare to carry on the more than century-long tradition of colorful ...

Michael Jordan unretired. Magic Johnson unretired. Tom Brady and Rob Gronkowski even came out of retirement. If athletes can unretire, why can't crayon colors? Crayola announced for the first time in ...

Fans of the shades will be able to purchase them in special edition packs throughout 2025 Alexandra Schonfeld is a features writer at PEOPLE. She has been working at PEOPLE since April 2022. Her work ...

Crayola has collaborated with a renowned makeup chemist to bring a wider range of realistic skin tones to an all-new line of crayons. For people of color, there comes a time when you start to unpack ...

Just a few years before the pandemic swept the globe, people were struck with yellow fever thanks to Crayola and a little color called Dandelion. The Dandelion crayon might be gone, but it's not ...