Kendrick Lamar continues to win big, as this includes even more major brand collaborations. He has now starred in his new Gatorade campaign titled “Lose More. Win More.“ This marks a turning point in ...

Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...