Lay’s Embarks on Its Biggest Rebrand in Decades as Consumers Admit They Didn’t Know Chips Come from Real Potatoes

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

Lay’s rebrands its chips, reminding people that they come from potatoes

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...
Canadian Grocer

Lay’s revamps its look and its recipes

As part of the new look, the company adds it want to a new standard for the future of food culture — including having all ...

Lay’s updates branding after customers miss key ingredient in chips — real potatoes

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay's new makeover: Company redesigns chip bags and overhauls ingredients

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

Did Lay's change logos? New chips, new bags on grocery shelves soon

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...
Yahoo

The Discontinued Lay's Chips Literally No One Wants To See Again

A bag of Lay's potato chips being held up to the camera. - TY Lim/Shutterstock Like awkward goth phases immortalized in your high school yearbook, companies have their own embarrassments they'd like ...
Sporked on MSN

5 Weirdest Lay’s Flavors Ever Dropped in North American

F ounded in 1938, Lay’s is one of the leading potato chip brands in the world, with a wide range of international flavors and ...
MassLive

Lay’s Chips introduces new limited-time flavor to stores

Lay’s Chips is bringing a new, bold flavor to U.S. shelves. The internationally inspired flavor Thai-Style Red Curry is now on the lineup of Lay’s Chips, according to All Recipes. The new flavor of ...