CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) ...

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social ...

They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions ...

VRC Non-Skip ads are now globally available in Google Ads, giving advertisers AI-optimized, non-skippable reach on YouTube ...

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the ...

JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising ...

New research from The Drum and Vistar Media reveals that nearly two-thirds of UK media buyers plan to increase investment in ...

Digital Media Group offers full-service digital marketing—SEO, CTV advertising, web design, and social media—to ...