After visiting the bra shops of Los Angeles, I learned that every chest is a country of its own, and there’s a committed and generous world of bra fitters in our city who understand all topographies.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Since the 90s Victoria’s Secret has been the bra world’s DD ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...

Generation Z aren’t burning their bras, but they certainly are prepared to throw underwire in the bin. You might have noticed on social media or seen it when you’ve gone underwear shopping, but the ...