Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Behr Paint Company was deemed the most trusted paint brand in America by “Newsweek” this year ­­–– and for good reason.

Gabby Beckford turned her passion for adventure and travel into a mission to empower. Her popular travel and lifestyle ...

In an age where competition is rife, companies enhance their effort in finding ways to leave an imprint on their target audience. One of the most valuable advantages for accomplishing this is linked ...

Marketers who leverage branding to translate their company’s business strategy into products, experiences, partnerships and ...

Google is making subtle tweaks to Gboard's Dynamic Color option. The new change will offer color uniformity in light and dark ...

Orders came in for outré designs using three or more colors in a single jacket or vest ... “Basic never gets old,” he said of ...

You can charge for subscriptions to your content via Substack or Patreon, but you probably will make more from inbound sponsorships and consulting deals. Some industry leaders with full-time jobs ...

Oprah Winfrey kickstarts the holiday season by highlighting Black-owned brands in her 2024 Favorite Things List. You get a ...

There are more energy drink brands out there than just Red Bull. We sampled some of the most popular brands before ranking ...

While the first collection was launched in 2022 with then-creative director Walter Chiapponi, this is the first designed with ...