The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

A strong digital presence starts with a unified visual identity. This page provides the official University of Wyoming branding resources you need to ensure your website reflects our institutional ...

As businesses grow, their brands must evolve to reflect new goals and audiences. Here's how to refresh your identity ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their ...

Twitch found itself under fire this week from its community over the discovery of new guidelines for ads and branding that the company intended to roll out in July. After many creators and ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

Creating a human brand is a bit more complicated than creating a business brand. In a time when social influencers have become prominent and were a major factor in changing business and marketing as ...

Those Intel, AMD, and Nvidia stickers on your laptop aren’t just pretty decoration. They’re part of some big (and very intentional) branding programs with huge amounts of money behind them. That’s why ...