By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

In today’s rapidly evolving digital landscape, protecting brand identity has become more critical than ever. With the rise of ...

I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been ...

While the Pussycat Dolls star did not publicly endorse a presidential candidate, a social media comment has sparked ...

When it comes to visual content in the world around us, it’s harder than ever to know what’s real or not. The Drum sat down ...

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the ...

Some internet users claimed the image displayed an unedited photo of the former U.S. president campaigning in October 2024 as ...

The investigation into Russell Brand’s alleged sex offences has been handed over by the police to the Crown Prosecution ...

The interior designer Kelly Wearstler, whose personal style is as considered as the spaces she fashions, said burgundy was ...

Some 40 ultra-luxurious Century SUVs have been sold in China but from Lexus dealerships begging the question—why not just ...

Russell Brand has denied any allegations of sexual misconduct. (Image source: Frazer Harrison/Getty Images) On Saturday, the ...