In short, branded content is about sharing who you are as a brand, not just what you sell. You’ll see brands creating YouTube ...

Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Georgina has been with Volvo for 17 years and 10 months, and is responsible for all Marketing of Volvo products and brand across the UK. With the introduction of the all-new XC90 in 2015, Volvo Cars ...

Advertisers are missing one vital ingredient.

Integrate’s media division, Pipeline360, has announced a new B2B Display Advertising Platform. The new platform is designed to help brands create targeted display ad campaigns that run alongside ...

Complex Networks has added three new positions to its marketing, branded content and production teams. Jonathan Hunt will serve as executive vice president of marketing and audience development.

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...