Bloomin’ Brands will implement a turnaround strategy, with a key focus on its Outback Steakhouse banner, as it aims to drive ...

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...

This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These ...

Ethan Braden serves as CMO at Texas A&M University, where he leads brand strategy, communications, and national reputation ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and ...

Restaurant company Bloomin’ Brands (NASDAQ:BLMN) beat Wall Street’s revenue expectations in Q3 CY2025, but sales fell by 10.6 ...

Among the stats, the group shared that women’s sports attract less than 1% of sponsorship dollars, but women athletes drive 2 ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

After Paramount Skydance's across-the-board layoffs initiated last week, TV Media chair George Cheeks announced a new ...