Julia Korn writes about leadership and career development. What do you think of when you hear the word “brand?” Perhaps you think of a product you’ve purchased or a commercial you’ve seen.

Through consistency, authenticity, and valuable content, executives can effectively differentiate themselves and strengthen their influence in the digital space.

Elyce Arons alongside her long-time friend and business partner, the late Kate Spade, began her career by co-founding Kate ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

The Chief Communications & Sustainability Officer of ABB discusses taking the brand in a new direction, its approach to ...

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

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The path to electrification is a very difficult one, for both legacy automakers and EV startups. The recent plateauing of EV ...

The elevations align with FCB/SIX India’s strategy to accelerate its expansion and enhance its service portfolios.

Brand Engagement Network (BNAI)announces the appointment of Walid Khiari as Chief Financial Officer, CFO, and Chief Operating Officer, COO, ...

Last year about 60 per cent of NXs were hybrid or plug-in hybrid, and that has risen to 75 per cent this in 2024. The most ...